What's up with Paramount??

Paramount studios are not participating in this years Comic-Con in San Diego. It's not like they have an movies coming out relating to that industry......Wait? No they don't......Schmeh???? Oh yeah they got that pesky film called Star Trek coming out directed by JJ Abrams. Nahhhhh I couldn't see anyone that would go to Comic-Con being remotely interested in that particular picture. JJ was quoted as saying this on Sci-fi Wire. I love the use of the word strategic in this quote. It's seems strategy is what they are lacking

"I would have been psyched just to show some of the stuff that's about the people. Because it's not really about the visual effects. But with so little done ... . And this was a big kind of strategic decision on [Paramount's] part. so I was disappointed.